Killing Our Craft, Calling Ourselves Artists

"The most important thing is to see work that is honest, and interesting, and complicated"

PressPausePlay by House of Radon in Stockholm Sweden explores the idea that we are on the verge of something, a creative renaissance or a creative dark age. The catalyst being widespread technology. At it best the modern technology distributes free information to people around the globe. It doesn't answer to any specific organization, industry, or expert. However, at it's worst, it turns everyone into an artist, many of which are mediocre, if everyone is mediocre do we adjust our palette to accept this? The next stages of our lives may be ruled by self-opinion. Is there a danger in being a crappy artist, but very good at clicking? Occasion and place are often just as important in the new digital era, as talent and message.

"They give a subpar performance and they expect the technology to fix it...the craft is no longer neccessary"